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Funding Campaign Facebook Tilt

Published 04/09/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for?

Crowdtilt is a group funding application. Crowd funding apps are primarily for startup businesses. Group funding can be used for anything. A user can start a campaign to raise money for a wedding, a party bus to a concert, a gift for a friend, or a garden for a community. Basically, anyone can start a campaign to raise money for anything on Crowdtilt.

Crowdtilt screenshot
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What is the history and popularity of the app?

Crowdtilt was founded in March 2011 with James Beshara as CEO and Khaled Hussein as CTO. The website has very erratic traffic ranging from 250-3,500 unique visitors per month. There is little other background information on the application or the founders.

What are the differences to other apps?

This application is more like pooling funds with a group than raising funds for a business. Most of the fundraising applications are crowd funding for startups. This is more of a fun, everyday way to collect funds within a group of friends or a community.

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How does the web app look and feel to use?

To start a campaign, a user enters a title, a description, expiration date (maximum of 7 days), sharing options for using social media or making the campaign private, including a custom message after someone contributes, the dollar amount for tilt, definition of contribution amounts, name or organization and address for verification issues. Once entered, the user MUST link to their Facebook account. The campaign page is then created and may be shared via link or QR code. Information may be edited until someone contributes to the campaign.

In order to "tilt" the project, the user must define an amount of money that is the tipping point. In other words, without that tilt point, the project cannot move forward and will not happen. Users should keep the 2.5% fee in mind if calculating a very specific tilt point.

The user then emails, Facebook posts, or tweets about the campaign to raise funds. If the tilt objective is met, the contributors' credit cards are charged and the campaign owner receives payment via direct deposit, check, or PayPal deposit.

The interface is extremely simple to use, visually attractive, and clean looking.

How does the registration process work?

Crowdtilt users may register through Facebook or by providing a full name, email address and a password. An email is sent with a verification link.

What does it cost to use the application?

Crowdtilt campaigns are free to set up and if the tilt amount is not reached (the objective is not met; the amount of money necessary to complete the project is not pledged) then nobody pays anything. If the campaign tilts, and the amount set is reached, the campaign owner pays 2.5% of the collected funds. Contributors pay a credit card fee of 2.5%.

Who would you recommend the application to?

This application could be very useful for people trying get a group together from around the country. Everyone could contribute through the application rather than sending checks or dealing with other ways to send or collect money for reunions or other events. Community campaigns for parks or charitable organizations may find this useful for collecting funds in one place for outreach projects.

This is not likely to be used by people organizing local functions because it is simply easier to conduct these transactions face-to-face.

  • Facebook integration
  • No fee for starting a campaign
  • VeriSign secure and PCI compliant
  • Nobody is charged if a campaign does not "tilt"
  • Funds received by direct deposit or PayPal

Crowdtilt video

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